Your Guide to Using Chatbots
When people hear “chatbot,” they often imagine having a conversation with a robot online. While that was the case for some, chatbots have come a long way since the early
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Category: eCommerce Marketing
Premiere Creative’s Approach to Amazon Advertising
Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook
Amazon Selling: 1st Party vs. 3rd Party
When it comes to online retailers, Amazon reigns supreme. Amazon owner, Jeff Bezos, claimed his spot as the wealthiest man in modern history thanks to the retail giant; so if
How to Tell the Difference Between Good and Bad Amazon ACoS
Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer
How to Create a Winning Black Friday & Cyber Monday Strategy
Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build
Is ‘Try Before You Buy’ Right For Your Business?
It is no secret – companies struggle to adapt to the changing landscape in the retail industry. Large eCommerce websites, like Amazon, keep changing the retailing landscape, while traditional brick-and-mortar
How to Make the Most as a Seller on Amazon Prime Day
The most wonderful day of the year will arrive before you know it. That’s right — Amazon Prime Day is just around the corner! For Prime Day in 2019, Amazon
Using Retargeting to Increase Website Engagement
At times, it may seem like your web-browsing experience feels a bit too personal. Ever notice advertisements about products you recently searched for on Google (even as far back as
How to Win with Amazon’s Marketing Platform
As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers customers at unmatched scale, advertisers find
How to Convert Customers With Deals and Free Shipping
Whether browsing for shoes or fabulous clothes or even rare collectibles, the Internet continues to revolutionize the way customers make purchasing decisions. Amazon, the world’s largest online shopping hub, fundamentally