Category: eCommerce Marketing

Audience Targeting for Amazon Advertising

Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month,

Google Ad Campaigns: Which One Will You Choose?

Used nearly 3.5 billion times each day, Google offers valuable opportunities to position your brand in front of prospective customers. Available on both mobile and desktop, using Google ads in

Amazon Advertising: Your Essential Glossary Acronyms & Terminology

Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest

Amazon Posts: What Marketers Need to Know

Amazon Posts – originally launched in 2019 – seeks to create a better experience for customers shopping on the eCommerce giant. This free-to-use feature allows merchants to display their products

What is the Amazon A9 Algorithm?

With more than 353 million different product listings, coupled with more than 1 million small and medium-sized 1P and 3P resellers and vendors, Amazon is a remarkable e-commerce platform on

The Best Klaviyo Practices to Gain & Retain Customers

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails

Essential Images You Need on Your Amazon Product Listing

Quality imagery is the key to success on Amazon because harnessing a diverse assortment of photos will help grab customers’ attention and increase the probability of add-to-cart conversions. The images

The Best Practices for Amazon Product Images

In 2021, Amazon reported over 1.9 million sellers on its eCommerce platform, which industry experts expect should continue to increase exponentially. For brands looking to jump on the Amazon bandwagon,

SEO for Shopify: Turn Your Website into an eCommerce Store Powerhouse

Visibility is key to success for eCommerce. Try to wrap your head around it. If customers cannot find you, they cannot buy from you. Instead, they’ll probably buy from your

The Sellers & Vendors Guide to Amazon Prime Day 2021

The news is finally in! Amazon officially announced that their annual Prime Day will take place on June 21st & 22nd of 2021. During the Amazon Prime Day event, Prime