Category: Digital Marketing

Email Marketing Rules

Designing email newsletter marketing campaigns can be difficult. Coming up with content, promotions, subject lines and enticing copy can be time consuming, but email direct marketing can ensure your business

Following the Rules of the CAN-SPAM Act

Marketing with email can be very helpful for your business. Whether you’re a local or national business, newsletter email can be a great way to communicate with your current customers

Make Sure Your Emails Get Delivered

Unfortunately, everyone that uses email encounters spam. Email consumers receive so much spam that they have become hesitant about opening any messages where they don’t recognize the sender. This may

Google Analytics “Not Provided” Keyword

Back in October, Google announced that their SSL Search protection is going help protect their users when using Google search. Google users who are signed into their Google accounts will have more

Local Mobile Search

We’ll wrap up our discussion on mobile SEO by going into finer detail about how exactly mobile SEO is changing the landscape of web marketing. With desktop sites, scale plays

Optimizing Mobile Websites

Welcome back to our series on web marketing for mobile phones/smartphones. Today, we’ll discuss more ways to optimize your mobile site. As mentioned in our previous post, it takes a

SEO for Mobile Phones

Last time we talked about how companies should incorporate mobile SEO into their game plan. Now, you could pay to have mobile ads. However, the focus of this series will

Smart Phone Marketing

When people think about search engine optimization and search engine marketing, they usually think about how to optimize their website as it would appear on a person’s computer screen. However,

No Follow Links and SEO

When it comes to search engine optimization, links have the most influence on one’s ranking in search engine results pages. However, not all links are made the same. Links that

SEO and Sitemaps

An XML sitemap tells the search engine what is on your website and where that information is located. XML sitemaps are important for search engine optimization because they help search