Category: Digital Marketing

Why College Students Should Use LinkedIn

This semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so we already know the importance

How to Launch a Social Media Campaign

Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching a campaign,

How to Increase Social Media Interaction for Small Business

Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start

The Rising Value of Online Reviews

There is an online currency that’s value is increasing at such an exponential pace people doing whatever they can to get their hands on them. “Oh yeah, that Bitcoin stuff”

The Best Social Media Posts for Holidays

Often, the best social media posts to celebrate the holidays are the ones that do not exist. Holiday greetings from brands via social media carry a big risk. That is

The importance of Videos for Small, Local Businesses

Because of the increasing influence that video has in search results and because more and more Internet searchers are watching videos returned in results, video can be a great driver

Google Adwords Best Practices

Capturing those clicks requires a lot of tweaking, but there are a few simple steps that you can use when you are first creating your Google AdWords campaign that will

The Best Advertising Idea Facebook Has Had in A Long Time!

Over the past few weeks Facebook has rolled out a new form of advertising for its clients. Custom Audiences combines the power of email marketing with the virality of social

The High ROI of Video Content

Technology has brought down the cost of producing a high quality video so much, that coupled with some astounding statistics on how video increases user engagement, it really is a

Will Google+ Make The Case For Search Based Social in 2014?

Google has local search in the bag, and there is not much that Facebook can do about it. The question you need to be asking yourself now if you own