Category: Digital Marketing

How to Recover from a Google Panda Penalty

Have you noticed a sharp drop in traffic or a noticeable tumble in your search engine rankings? If you answered “yes” to both of these questions, then there’s a chance

Domain Registration Myths

Choosing the correct (or memorable) domain name is critical for a brand’s identity to stand out. Sometimes, the best or ideal domain is unavailable. There are a few elements to

Why Text Structure Matters for SEO

It’s no secret that content drives action on the web, it’s what attracts visitors to your website in the first place. But did you know that your content’s structure is

What is a Permalink?

If you own a WordPress website, you’ve probably encountered the term “permalink” at one point or another. If you haven’t, a quick login to the backend of your website will

Using HTTPS Websites to Improve Your SEO

If we had to make a guess, switching your web domain from HTTP to HTTPS sits pretty low on your list of priorities, right? In fact, the thought probably hasn’t

5 SEO Audit Steps for a Better Website

Congrats on launching your new website. Now you’re ready for customers to visit and convert into paying clients…or are you? Visually speaking, everything about your new website looks phenomenal: compelling

6 Ways To Get Your Content Inside Google’s Answer Boxes

Are you a business owner looking to increase traffic to your website? If so, you may want to consider targeting Google’s answer boxes. There’s no denying the correlation between great

Will Your Business Benefit From Local SEO?

Did you know 65% of consumers conduct online research before making a purchase? That’s right! Consumer habits continue to move away from browsing brick and mortar locations, now relying on

Facebook’s Data Scandal

The convenience of Internet shopping and communication changed what most expect from businesses online. Whether airing a grievance, ordering shoes or hunting for reputable businesses, the Internet lies embedded in