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Domain Registration Myths

Choosing the correct (or memorable) domain name is critical for a brand’s identity to stand out. Sometimes, the best or ideal domain is unavailable. There are a few elements to consider before selecting a domain name. Several myths surrounding domain registration continue to circulate around the Internet.

Here are 5 myths you’ll want to ignore as you complete the domain registration process.

Myth #1: Domain Registrations are Difficult

A domain name plays an important role in a business’ success online. A domain name acts as your brand’s identity on the web. Thus, you want to make sure you choose a domain name that aligns with your brand’s message, and is easy to find and promote. People wishing to register a domain name automatically believe that the process is long and arduous. This could not be further from the truth! Sure you may run into a problem or two, but you can install quick solutions. As you search for a domain name, consider these helpful tips:

  • Research: Before you decide on a domain name, you’ll want to make sure that domain is available. As soon as you decide on a specific URL, register it before someone else can snatch it away.
  • Keep It Short: A shorter domain name is the way to go! If the domain is too long, people may have trouble finding your website. Remember, less is more!
  • Use Keywords: A good starting point to consider when identifying a domain is to look at your industry and the products or services you offer. Use keywords that are relevant to your business, giving visitors more insight.
  • Avoid Using Numbers: Most SEO experts will tell you to avoid using numbers like the plague. Adding numbers to your domain will only cause your visitors confusion.

Myth #2: Domain Registrations are Expensive

Many newcomers delving into domain registration hesitate because they incorrectly believe the process will cost a pretty penny. On the contrary, a new domain typically ranges between $7 and $12 per year. Before you make any purchase, remember to read the fine print to any agreement to avoid expensive renewal fees. You can find some of the more affordable registrations fees can be found on GoDaddy or NameCheap.

Myth #3: Once You Register a Domain, It’s Yours Forever

A domain is not forever. Registering a domain is a lot like paying for a magazine subscription: You get to enjoy a service for a specific time period. Like a magazine subscription, you have the option to renew your domain if you’re satisfied with the service. But if you fail to renew your domain, competitors or cyber squatters may swoop in and snatch your domain. You’ll need to keep tabs on your domain renewal so you don’t lose the equity you have built up online.

Myth #4: Only Website Owners Need to Register a Domain

Not true. Registering domains offer benefits that extend beyond a website. Business owners may register a domain to coincide with a branded email address. Alternatively, new entrepreneurs may use the domain to point customers to a social media page. Finally, new business owners will register a domain to mark their territory. Sure, they may not have a live website but registering a domain prevents competitors from snatching the name that you may have your heart set on. More importantly, reserving a domain in advance means that you have an address available for when you’re ready to create a new website.

Myth #5: Only Domains With .COM Have Value

Just because your website doesn’t end, doesn’t mean that you cannot rank high on search engines. Certainly, in most cases, a .com ending is the better option, but it’s not required. Some website owners abandon .com altogether.

Register Your Domain Today

By shedding light on some common myths, you’re finally ready to go claim your domain. Still feeling uneasy about domain registration? No problem. Sit back and let Premiere Creative take the reins. We know the ins and outs of the entire process, and can help you find a domain that satisfies your business goals. Contact Premiere Creative today or give us a call at (973) 346-8100 to talk to the experts one on one!