Using Google Ads for Online Success
When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills
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Category: Digital Marketing
How to Calculate ROI for Social Media
Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and
Using Google Alerts in an SEO Strategy
Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react
How to Create & Verify a Google My Business Listing
Launched in 2014 as Google Places, Google My Business is a free-to-use marketing service that allows you to manage how your business appears on Google Search and Google Maps. Consistent
Your Guide to SEO Keywords in 2020
The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO
Your Guide to Repurposing Content
Search engine giants like Google and Bing love websites with fresh, high-quality content. As a result, many small businesses publish content daily, exhausting internal resources without positive ROI. You devote
Facebook Shops: How Convenience Will Save Small Businesses
COVID-19 (and the subsequent lockdown) have devastated many small business owners as well as their loyal customers. From restaurants to medical practices to academic tutors, small businesses worldwide struggled to
Your Guide to SEO Content & Copywriting
Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is
Your Guide to Search Intent
Many websites have great rank on page 1 of Google for a plethora of keywords, yet they do not drive high-quality traffic or conversions. Yes, it’s possible to have great
A Beginner’s Guide to SEO Meta Tags for 2020
Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of