Pay per click (PPC) is an aspect of internet advertising that is used to direct traffic to your website. Your advertisement, in text format, is displayed on the top of or to the side of organic search results in Google, Yahoo or Bing.
Advertisers will typically bid on keywords or keyword phrases that are relevant to their target niche and will only have to pay that amount if people click on your advertisement. Your advertising campaign will help manage your accounts as well as your budget. So, what are the advantages of using PPC as part of your internet advertising strategy?
PPC online advertising can be created around your budget. Keyword costs can range based on the competition, but you can set a maximum bid on the keywords of your choice to be sure you don’t extend outside your budget. You can effectively disperse your marketing budget based on the levels of participation in PPC.
PPC offers instant results, as opposed to SEO, where most methods take weeks, sometimes months to become effective. PPC takes effect the second you submit your advertising campaign to the search engine of your choice. With that, your tracking is as efficient as possible and can show you which keywords are successful and which are not.
PPC also allows you to target your local market. Again, SEO strategies take time, but PPC advertising can expose your company to local audiences fast, to at least get you on the map. You can create your online marketing to target specific regions and bid on keywords based on their geographical areas.
PPC advertising campaigns give you room to work. You can advertise within you budget to a certain audience on specific keywords relevant to your company. This type of online advertising can help you reach your local market and at the very least, give your company exposure.
