Author: John Busold

Defensive Ads: How to Protect Your Brand on Amazon

Defensive ads are a vital component to selling on Amazon, yet many eCommerce brands do not leverage this strategy. Failing to consider defensive practices can have disastrous results. Don’t believe

Amazon Advertising: Your Essential Glossary Acronyms & Terminology

Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest

Orphan Pages: Exploring Negative SEO

You’ve probably overheard the term “orphan pages,” among other digital marketing jargon. Mastering the inner workings of website optimization remains paramount for any small to mid-sized business hoping to increase

Meet Premiere Creative’s 2021 Summer Interns

At Premiere Creative, we challenge each other to transform into the best version we can be. Led by our team of talented digital marketing experts, Premiere Creative hosts a 12-week

Your Guide to Google AdSense

You don’t have to be a publisher to leverage your website or blog to run paid advertisements on your website. AdSense. Millions of businesses, just like yours, keep generating healthy

Tips for Marketing Your eCommerce Website

While your retail business may have started as a pop-up or brick-and-mortar store, the ongoing global COVID-19 pandemic fundamentally changed how the retail industry operates. The nationwide stay-at-home orders ignited

Using LinkedIn to Produce More Qualified Sales Leads

Everyone wants 500+ connections on LinkedIn, it’s the “gold” badge of honor that says people like you, and you have friends, and are well connected. But that’s easy; anyone (and

Should I Use Branded Keywords?

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you

Understanding the Different Traffic Sources on Google Analytics

In today’s increasingly competitive online market, understanding how your visitors and customers behave on your website is the most crucial piece of data you need. Google Analytics is a leader

Why Companies Need Email Marketing in 2021

Deeply challenged by the global pandemic, many small to mid-sized businesses struggle to stay afloat during this crisis on top of their pre-existing competitive business landscapes. One strategy to push