As mobile technology continues to improve, widespread video consumption is easily available. While video demand grows, more brands join the bandwagon by implementing video into their content strategy. In 2016,
Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately
LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers
Social media is now an instrumental tool in branding, as well as becoming increasingly connected and interdependent with Search Engine Optimization (SEO). By utilizing appropriate social media platforms, you can
Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help
As experts in the digital marketing industry, we strive to provide both our clients and readers with the latest and greatest search engine optimization tips. Throughout 2016, we have offered
A relatively new trend that marketers are beginning to embrace is the use of Evergreen Content. For years marketers around the world have used Bill Gate’s colloquial phrase “Content is
Increasing traffic to a website is a common goal among digital marketers; detailed strategies and tactics are created with the intention of attracting new visitors. After all, more web traffic
An emerging trend in Digital Marketing involves appealing to a younger demographic. Marketing to millennials is not only a trend, but also a necessity for your business to thrive. Due