Using Customer Reviews to Your Advantage
Consumers have been becoming more skeptical of advertisements, but they do trust their peers. This likely explains why they do so much research when looking for a product or service.
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Author: Frank Polkowski
Using Emails to Reach Customers Directly
Sending an email to your customers means that they have already expressed interest in your brand. Interest is the key here since when you are dealing with traditional advertising there
Your Guide to Using Chatbots
When people hear “chatbot,” they often imagine having a conversation with a robot online. While that was the case for some, chatbots have come a long way since the early
Facebook Provides Attribution Tool
Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact.
How to Create a Winning Black Friday & Cyber Monday Strategy
Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build
Hidden In Plain Sight: Instagram Tests Hiding Like-Counts From Public View
A social media calamity erupted in Canada a few weeks ago when Instagram removed the “like-count” from photos on user feeds. At Facebook’s annual F8 Conference, Instagram – a platform
