Compared to its adversaries, Amazon remains the most impactful selling tool for marketers in 2024. With nearly $575 billion in net sales on eCommerce giant in 2023, the king of e-commerce continues to expand its empire to heights never seen before. Tune in to the following tips so you can achieve success as a seller on Amazon.
Invigorate Your Online Store with These Amazon Strategies
Amazon is a tough website to navigate. With all the options in just the advertising tools alone, digital marketers can easily feel overwhelmed with their task. Read on to find out how you can make the process go smoother with these marketing strategies.
1) The Basics of Amazon
Before we dive into the nitty-gritty of these tips and tricks, it is important to acknowledge the basics. Even on sites like Amazon that have tools for sellers, the marketing fundamentals remain solid in your strategic planning. Implementing a consistent brand image and positioning it in an aesthetically pleasing way. Beyond that, ensuring that prices are competitive, your products are accurately differentiated, and the photos and copy represent your company mission is part of this fundamental approach to marketing. Once you cover these elements, it is time to begin optimizing.
2) Keywords and Optimization
Amazon’s ranking algorithm is optimized for purchasing intent. Their algorithm, better known as A9, surfaces the products people are looking for to encourage follow-through. Their main goal is to provide the user with search results that increase Amazon sales. When shoppers are on Amazon, they are looking to buy, making A9’s job relatively straightforward. Although, there are some small tweaks you can make to increase your rankings slightly.
Some of these elements include customer reviews and rankings, relevant images, competitive prices, and on-page elements. On top of these, keywords remain critical. Keywords should be a part of important areas like the title, description, and the bullet points in the information section of the product page. AI tools in 2024 make it easier to include keywords in your writing naturally. So, utilizing this tool helps increase your search engine placement.
3) Take Advantage of Amazon Advertising
Ad revenue on Amazon reached nearly $50 billion (about $150 per person in the US) last year. Amazon invests in their advertising more and more throughout the years by introducing new services. Some of these include sponsored display product targeting, sponsored display video ads, and Amazon DSP marketing targeting. They have also introduced a new AI product imaging tool to make it easier for sellers to optimize their image content. By using these new insights, you can increase your ad reach.
To even further increase sales using Amazon ads, using coupons and promotions makes products even more enticing for shoppers. Implementing these strategies alongside Amazon advertising is an effective strategy to increase visibility, attract clicks, and boost conversion rates. Amazon Coupons provide incentives for buyers to encourage them to choose your product over a competitor’s. Advertising’s ability to place your product in front of more shoppers seems obvious, but with Amazon ads it increases clicks and conversions by utilizing your ideal buyer profile and placing ads on those peoples’ radars. To increase these chances even more, coupons and promotions provide incentives for your buyers, allowing them to make quicker decisions and buy more products.
4) Generate Traffic with Off-Amazon Channels
Other advertising tools, such as Google ads, are a part of Amazon’s arsenal to gain customers from other parts of the world wide web. The same can be said for digital marketers. By utilizing social media and leveraging your content across multiple platforms, you can direct new and existing consumers to your Amazon listings.
Another way to drive traffic to your Amazon listings from external websites is to use Amazon’s Brand Referral Bonus program. This program provides brands with an opportunity to earn a bonus from non-Amazon marketing efforts. It offers sellers a percentage of sales via off-site traffic as a bonus. By pushing off-Amazon traffic, sellers can not only bring in more money, but they can also boost their visibility on Amazon.
5) Produce High-Quality Product Content
If you have ever purchased something on Amazon (and chances are you have), you know that the product images and videos are a key factor in making a purchasing decision. By providing informational videos in your product carousel, customers learn more about your product, driving them to press “add to cart.” With the innovation behind Amazon’s enhanced video capabilities, it is easier now than ever to add content to your product listings.
Reinforce Your Amazon Marketing Strategy with Premiere Creative
Transforming your Amazon store in 2024 is hard work. While it is important to invest time into the project, it is also important to make sure the professionals working on it are well-informed. Here at Premiere Creative, our team will provide you with an Amazon marketing strategy that generates the sales you crave. Contact us today at (973) 346-8100 to schedule a consultation.
