The first step in SEO is identifying your target keywords. Although this may sound like a simple task, it really should not be taken lightly. You want to select the right keywords to target, and [...]

It’s not enough to just have a great product or service; you have to have great marketing as well. Nowadays, many businesses have their own website, and more importantly, customers are [...]

Below is the final portion of our web usability study on pilatesreformingny.com. There is so little text on the homepage that SEO isn’t likely. The title on the page—welcome to our [...]

Header tags are especially important they are used as headlines and scanned by search engine robots when crawling indexed pages. Although there are different levels of headers, it’s important to [...]

Having at least a basic knowledge of web marketing will benefit anyone looking to drive more traffic to his or her site. Today’s generation is noticeably more technologically savvy than past [...]

Last time, we talked about color schemes and logos. Today, we discuss a few usability guidelines, and more specifically, the importance of keeping the number of page levels on a website within a [...]

Once you have finished inserting keywords in the individual pages of your website, you will need to keep track of your web marketing progress. Search engines routinely index and re-index web [...]

A comprehensive site is great, but sometimes having too much content can be distracting and irritating to the user. To learn more about how to organize web design to enhance a site’s coherence, [...]

Below are the final remarks on how web usability can tighten your site by identifying imprecise terminology. The main navigation is divided into different kinds of events. That’s great. [...]

Today’s post discusses how using precise terminology can help eliminate distracting content and improve web usability. Obviously there needs to be more content on the pages for SEO purposes. In [...]