How Walmart Fulfillment Services Work

 In Digital Marketing, eCommerce Marketing

If you have ever abandoned your online shopping cart due to exorbitant shipping fees, you are not alone. According to Statista, pricey shipping is one of the main deterrents for online shoppers aged 18 and older. Wishing to avoid unwanted surprises at checkout, digital sellers must find ways to fulfill purchases conveniently and cost-effectively to stay on top in today’s market. Luckily, Walmart can help.

Walmart Fulfillment Services (WFS) is an end-to-end fulfillment service for eCommerce sellers. All you need to do is join Walmart Marketplace, ship your inventory to a WFS facility, and Walmart will do the rest. With WFS in your arsenal, your eCommerce business can overtake competitors by partnering with one of the world’s largest supply chains. Learn how Walmart Fulfillment Services can catapult you to success with these five industry tips.

1) Entice Customers with Two-Day Delivery

We live in a world of instant gratification. Customers want their packages, and they wanted them delivered…yesterday! Nobody wants to wait longingly for packages to arrive days later. You must meet this expectation by offering free two-day shipping throughout the U.S. on all eligible orders. If you use WFS, all your products will be a part of the Walmart+ free shipping subscription program.

These products will have the “two-day shipping” or “fulfilled by Walmart” badges, improving ranks on SERPs (Search Engine Result Pages) and boosting Buy Box wins. According to Walmart, you may even see a 50% increase in Gross Merchandise Volume or the total monetary value of all products sold.

2) Maintain Customer Satisfaction with Free & Easy Returns

The benefits do not end once a customer transacts. If they want to make a return, customers can visit in-store or online with Marketplace’s Free & Easy Returns program. This flexibility encourages customers to continue shopping with your brand, with over a quarter of customers saying that they prefer shopping at Walmart due to the convenient return policies. You can leave all the return and replacement management to WFS as an easy customer service option. This leaves you with extra time to spend bolstering your business and less time dealing with the headache of returns.

3) Encourage Customers to Return to Your Walmart Listing

Customers trust Walmart to get them what they need, which is precisely why they return to shop on a semi-regular basis. Nearly 90% of people in the United States reported shopping at Walmart within the past year, making it advantageous for you in terms of expanding your business’s loyal customer base. With such a large pool of potential customers, there is no reason to not make your stock available at Walmart.

Increase the total amount of money customers spends with your business, or the Customer Lifetime Value (CLV), by using WFS and include your products with the Walmart+ free shipping subscription program. This program helps you avoid common fulfillment challenges such as slow or expensive shipping fees for your customers. Furthermore, Walmart Marketplace offers a plethora of solutions and tools, such as regular reports and product page analyses, so you can optimize your listings and ensure a successful customer experience.

4) Leave the Customer-Facing and Backend Operations to WFS

Not only can WFS handle customer support and returns, but it can also handle the packaging process. Walmart will pack and ship items to customers in an accurate and timely manner. Rest assured that both you and your customers can trust Walmart’s streamlined process. Avoid the back-and-forth focus from product-to-customer service to other eCommerce processes. Instead, you can concentrate on selling and making your product the best it can be.

The WFS program recently saw a 500% year-over-year increase in U.S. Gross Merchandise Volume, according to Walmart’s FY22 Earnings Report, and Walmart is always offering better services for sellers to use. For example, the newest feature is a Prep Service which allows sellers to outsource inventory prep, such as item labeling, to WFS.

5) Apply Cost-Effective Solutions to your eCommerce Business

If you work with WFS, there won’t be any surprising or hidden monthly costs you will have to pay. The easy and straightforward fee structure is clearly listed on Walmart’s website, and you will have access to a calculator to get an idea of what you will pay before signing up. Supplementary benefits include the Preferred Carrier Program for discounted rates for smaller FedEx parcels and less-than-truckload deliveries.

Getting Started with Walmart Fulfillment Services

Before you can start with WFS, make sure your products meet the following requirements ahead of time for an effortless sign-up process:

  • Maximum product features
    • Weight should not exceed 150 lbs.
    • Length should be no more than 108″.
    • Length + girth should be no more than 165″.
  • No regulated or perishable products, such as fresh food items.
  • Products capable of shipment to Walmart fulfillment centers in the U.S.

Build Your Walmart Marketplace Listing with Premiere Creative

Leaving the fulfillment process to WFS isn’t all there is for a booming business. For your products to leave an impression on your customers, you need to know the ins and outs of Walmart SEO (Search Engine Optimization), write attention-grabbing copy, display high-quality images, and utilize effective advertisements for each of your products.

With so many options for Walmart shoppers, it is disadvantageous to slip up on any of these aspects, and your competitors can exploit these shortcomings. Premiere Creative’s experts can optimize your strategy on the Walmart Marketplace and strengthen your company’s weak points. If you want your business to climb up the ranks and maximize your sales as a Walmart seller, call (973) 346-8100 today to learn more about our services.

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