One of the most common pitfalls that businesses face involves customer acquisition. New customers are the lifeline of any business, but customer acquisition can cost nearly 5 times more than
Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails
Email fatigue is real. Who really enjoys having an inbox full of marketing emails for products, promotions, and announcements that would never interest you? When developing an email marketing strategy,