Tag: Search Rank

The New Value of Links

Marketing has changed dramatically in the past two years – that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the

How to Create SEO Friendly URLs

When it comes to planning your SEO strategy, URLs are a key component. Search engines pick up on the relevance signals contained in a URL and use it as a

What the New Google Ad Layout Means for Your Business

Google had been testing changes to the ad layout for desktop search for a while, and the shift is now official. There are no more text ads on the right

Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial intelligence clearly impact

RankBrain Is Aligned with SEO Best Practices

While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore

How User Intent Shapes Web Marketing Strategy

For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make

What is Google Penguin 3.0?

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques

How to Get to Page 1 on Google

Getting to the number one spot on Google for your service or product is the dream of every business. Being number one means exactly that: being number one. Of the

The Difference Between Google Authorship and Author Rank

Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to

Google Reviews and Your Medical Practice

“Insightful physicians will see [patient reviews] as an opportunity to stand out from the crowd. This new era of online information can be especially useful in competitive medical environments.” So