How to Create SEO Friendly URLs
When it comes to planning your SEO strategy, URLs are a key component. Search engines pick up on the relevance signals contained in a URL and use it as a
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Tag: Keywords
Refine Keywords to Save Ad Dollars
As advertisers increase spending on search ads and social formats, experts expect investment in digital media to exceed traditional formats in the very near future. Fueled in part by the
Post-Holiday SEO: Where to Focus Now?
You optimized your website for the season, targeted keywords specific to this time of year, and customers searching for the “best holiday gift for women” flocked to your pages. Now
RankBrain Is Aligned with SEO Best Practices
While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore
How User Intent Shapes Web Marketing Strategy
For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make
Call Tracking and the Future of Mobile Ads
When your business is receiving more calls, you may assume that your marketing is effective, but you don’t know whether callers may have received a mailer from you or whether
How to Get to Page 1 on Google
Getting to the number one spot on Google for your service or product is the dream of every business. Being number one means exactly that: being number one. Of the
What is Display Advertising?
You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on
Content is King: What Does This Really Mean?
Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on
Keyword Density: The Topic that Spawns 1000 Debates
Keyword Density. It’s a phrase you may want to lower your voice to say, as a simple utterance about “keyword density” can spark serious debate amongst web marketing acolytes. Does