How User Intent Shapes Web Marketing Strategy
For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make
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Call Tracking and the Future of Mobile Ads
When your business is receiving more calls, you may assume that your marketing is effective, but you don’t know whether callers may have received a mailer from you or whether
How to Get to Page 1 on Google
Getting to the number one spot on Google for your service or product is the dream of every business. Being number one means exactly that: being number one. Of the
What is Display Advertising?
You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on
Content is King: What Does This Really Mean?
Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on
Keyword Density: The Topic that Spawns 1000 Debates
Keyword Density. It’s a phrase you may want to lower your voice to say, as a simple utterance about “keyword density” can spark serious debate amongst web marketing acolytes. Does
The importance of Videos for Small, Local Businesses
Because of the increasing influence that video has in search results and because more and more Internet searchers are watching videos returned in results, video can be a great driver
How Your Website Content Can Keep Working For You
In many cases it is considerably difficult to continue to generate new content day in and day out. With that being said many times content creatures may have to eventually
The Impact of SEO on Google+ Hangouts
Up until recently Google+ Hangouts, and Google Talk were their own entities. Google+ Hangouts is a similar service to Skype, but allows for larger audience sizes especially considering users can