Tag: Instagram

Using Influencer Marketing During the Holiday Season

Can brands see spikes in sales from influencer partnerships? Absolutely because HubSpot reported 71% of consumers were more likely to purchase a product that they saw on a social media

How to Calculate ROI for Social Media

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and

Build Your Business With Shoppable Instagram Posts

With over 500 million daily users, it’s no surprise that businesses are turning to Instagram to sell products. A cursory glance at your Instagram feed reveals sponsored influencer posts, targeted

How Market Research Benefits Your Business

Making a significant life decision without conducting the appropriate research is a recipe for disaster. You wouldn’t buy a new car without researching all available makes and models, and you

Hidden In Plain Sight: Instagram Tests Hiding Like-Counts From Public View

A social media calamity erupted in Canada a few weeks ago when Instagram removed the “like-count” from photos on user feeds. At Facebook’s annual F8 Conference, Instagram – a platform

4 Ways to Boost Engagement on Instagram Stories

All right everyone, it’s “story” time – Instagram Stories to be precise. Many social media managers fail to recognize the raw power that Instagram Stories provide for increasing organic growth

Recruiting Paid Social Influencers

In the digital age, consumer attention is more fragmented than ever. Between robust social platforms like YouTube, Reddit, Twitch, Snapchat, online forums, and more, holding a viewer’s attention is no

Instagram Algorithms: How They Affect Your News Feed

When scrolling through Instagram, do you ever wonder why you see posts from people you don’t follow? Do you find yourself liking a photo on Instagram and then see it

Using Instagram for Video Marketing

A picture is worth a thousand words, and every picture is another opportunity to tell your brand’s unique story. With over 700 million people around the world posting on Instagram,

The Top 10 Social Media Blogs of 2017

The digital landscape can all change with a click of the mouse. A simple refresh can change an entire inner face of a social site while adding a simple hashtag