People usually understand linking in its most basic form – links create a path from one web page to another. Little do they know that links make up some of
Google, the world’s top search engine, serves as the go-to source for quality information, but it does not come without its problems. For a short period of time, if you
Where else can any business, small or large, target their specific customers day or night? Google Search Ads. Like many business owners, you tend to receive Google postcards every few
With Google’s release of their mobile-first indexing algorithm, businesses need to place greater emphasis on improving mobile users’ experiences. To remain relevant, a successful SEO strategy must focus on a
New business owners have a tendency to push boundaries, discover alternative methods to solve problems, and sail towards uncharted waters when making their brand a household name. While business owners
Yes, a blog post’s length does affect how well it will perform on search engines. To climb page rank on the almighty Google, marketers need to create quality content with
As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches
In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and
Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help
A relatively new trend that marketers are beginning to embrace is the use of Evergreen Content. For years marketers around the world have used Bill Gate’s colloquial phrase “Content is