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While 75% of parents use Facebook, LinkedIn, Twitter, and other social media channels to maintain relationships and find information, moms are more heavily engaged than dads, according to the [...]

If you’ve been to any social or business events lately, you must have noticed the ubiquitous hashtag, a content identifier that helps to spark conversations and connect people on social media. [...]

Whom do we trust when making a consumer decision? Friends and family still reign supreme according to the latest Nielsen Global Trust in Advertising Report, with over 80% of respondents [...]

Many businesses live in fear of negative online reviews and comments from disgruntled customers.  With the lightning speed and easy accessibility of social media, anyone who has had a bad [...]

Have you thought about creating a place where customers can gather to share what they enjoy about your business, connect with one another, and find all of the latest information about what you [...]

With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar. The [...]

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether you manage [...]

Now that you have established your Facebook business page as a hub for people who have interests related to your products and services, you should be engaging in social interactions with your [...]

You might have heard that Facebook’s popularity is decreasing with teens or that business owners are disgruntled about limited reach and the costs associated with advertising to users. There is [...]

Quality Not Quantity.  Can we say it enough?  (We don’t think so!) It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all – the mantra should ALWAYS be [...]