Imagine this: You’ve just made a purchase or casually browsed through a website, and the next thing you know, your inbox is greeted with a carefully curated email from the
Despite its cost-effectiveness, many companies fail to see noticeable traction in email marketing. According to Campaign Monitor, the average email open rate reached 2.3% across all industries, which dropped by
Email marketing is one of the most effective ways for companies to reach their consumers and drive sales. According to Site-Seeker, 91% of consumers use email while 73% of business-to-business
Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to
Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business,
It’s not uncommon for web visitors to add items to their cart and then forget about the product, abandoning the order altogether. One way to transform lost business and turn
One of the biggest struggles for all Direct-to-Consumer brands (DTC) is that 98% of your traffic fails to transact. Most companies focus too much time on their social media marketing,
Deeply challenged by the global pandemic, many small to mid-sized businesses struggle to stay afloat during this crisis on top of their pre-existing competitive business landscapes. One strategy to push
With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed
In 2020, thousands of digital marketing professionals still unanimously agree that email marketing is the most profitable marketing channel for maximum customer retention. A well-executed email marketing campaign is a