Tag: Brand Building

Why Your Small Business Needs a Social Media Content Calendar

With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar.

Best Practices for Businesses on Facebook

Many business owners are unsure or entirely unaware as how to use Facebook to market themselves properly. This means no one cares that they have a presence on Facebook, thus

The Difference Between Google Authorship and Author Rank

Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to

What Happened to The Beautiful, Branded Tabs on my Facebook Page??

Oh Facebook how you toy with us. Anyone who has a Facebook Business Page to manage has likely been notified (via pop ups on the site) that the streamlined appearance

Why Aren’t More of My Followers Seeing My Facebook Posts?

Social media was supposed to be the secret formula for success for small businesses trying to reach local audiences. Social-Local-Mobile (SO-LO-MO) was the phrase that hit all of the buzz

Why College Students Should Use LinkedIn

This semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so we already know the importance

How to Launch a Social Media Campaign

Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching a campaign,

The Rising Value of Online Reviews

There is an online currency that’s value is increasing at such an exponential pace people doing whatever they can to get their hands on them. “Oh yeah, that Bitcoin stuff”

The High ROI of Video Content

Technology has brought down the cost of producing a high quality video so much, that coupled with some astounding statistics on how video increases user engagement, it really is a

How to Secure Your Brand Name on Google+

Google released some impressive numbers regarding their social media site Google+. There are 540 million monthly active Google+ users. While this means that 540 million people interact with Google+ in