Since social media now has such a strong presence on the internet, search engines have been including and incorporating them into search results. Google, as well as other search engines, now pull data feeds from social media sites such as Facebook and Twitter. For SEO experts, traffic is important and since social sharing yield website visits, social media sites can’t be ignored.
Social media can fall into any type of marketing campaign, including SEO. It’s an important strategy to build into an SEO campaign, but social media is much more than helping your business appear in search results. Social media is all about engagement and interaction. Aside from appearing in search results, social media can help your brand become more recognized. By engaging with customers, employees and others you can build your audience and in turn, your brand.
What’s important to remember about social media and SEO though is it’s more than just automatic status updates. Keywords are important and so is interaction. If you have experience with SEO and social media, it’s very beneficial for your business to work these together.
Social media and SEO can lead to online success and better ranking in search engines. Building a social presence on the web is important, but not without proper website optimization first. If your company is participating in social media (Twitter and Facebook), it’s important to make sure your website is search engine friendly and optimized.
Since social media will help your website gain rank in search engines, those looking for you will be coming from search engines and social media sites. It’s important to make sure your website is user-friendly and built for both audiences. SEO friendly websites will yield results and leads in search engines and throughout social media sites, so make sure you’re website is fully functional.