In today’s fast-paced digital world, the average website visitor possesses an attention span of a mere 8 seconds. Yes, you read that right—just 8 seconds! In this blink-and-you-miss-it era, capturing their attention becomes a race against time. Every pixel, every word, and every design element must collaborate seamlessly to captivate their wandering eyes.
A study from HubSpot proves that 88% of customers will not return to an eCommerce website after a bad user experience. But fear not, for there are powerful design tips at your disposal, waiting to transform your eCommerce website into a captivating oasis. Get ready to seamlessly blend usability with beauty, and watch as your tiny window of opportunity blossoms into a gateway of engagement, conversion.
Striking Design & Layout
A Pop Web Design study shows that 75% of consumers judge a site’s credibility based on how it looks. First impressions clearly matter, so never underestimate the value of a simple and professional design. By harmonizing colors and layouts, you create an immersive digital storefront that not only captures attention but also builds trust, enhances user experience, and drives conversions. So, wield the power of color and layout wisely, for they hold the keys to unlocking the full potential of your eCommerce venture.
The Color Scheme
When choosing a color scheme for your website, you start with the design and colors that represent your brand’s identity. You will also want to keep in mind what emotions you want to provoke from your audience. electing a harmonious color scheme is like creating a symphony that resonates with your target audience. Vibrant hues can convey energy and excitement, while muted tones evoke a sense of sophistication.
Easy Website Navigation
When it comes to building a credible eCommerce website, simple navigation is key. A well-thought-out layout guides the user’s journey, ensuring intuitive navigation and seamless browsing. It highlights your products with elegance and clarity, allowing them to take center stage. Clear and concise menus, strategically placed search bars, and well-organized categories pave the way for effortless discovery. Smooth transitions between pages, prominent calls to action, and logical breadcrumbs enable users to effortlessly navigate their path to purchase.
Optimize for Speed and Mobile Users
A Google study on mobile users shows conversion rates can fall by 20% for every second on slow-loading pages. But a responsive website design guarantees that all your content will load and render on any device. The hosting provider that you chose to build your website off has a lot to do with the speed you can provide your users with. For example, GoDaddy has a stellar reputation. If you decide to use a more affordable host, you won’t have many options for boosting your speed. Thus, make sure you search for a provider that can keep your website safe and guarantees high performance.
By eliminating complicated design elements and reusing straightforward design elements on the site, you can better your chances of increasing the site’s conversion rate. Graphics are an effective way to help your search rank, but they can affect how quickly your site loads. Be sure to optimize the images you decide to use on your website. Make sure these images are not pixelated by limiting the photo dimensions and the file sizes. Limiting the use of animations and other unique features will help decrease the time it takes for the website to load for your users.
The FAQ Section
Your customers – both existing and new – have questions about your services. Keep this in mind when creating your eCommerce website. One of the biggest frustrations that visitors have on a website involves finding answers to their questions about the products, delivery, customer support, and other related topics. Your visitors will feel. more satisfied when they can also find the answers to their questions without having to dig through multiple pages. Use the FAQ design tools to create a page where customers can get the answers they seek. Not only will a support page increase your customer satisfaction, but it will give your site a helpful boost in the SERP (Search Engine Result Page) rankings.
Social Proof
As consumers, we seek reassurance and validation before making purchasing decisions. Social proof, in the form of reviews, ratings, testimonials, and user-generated content, acts as a powerful influencer in shaping our perceptions and building trust. When potential customers witness positive experiences and endorsements from others, it alleviates doubts and instills confidence in their decision-making process.
Social proof serves as word-of-mouth, validating the quality, reliability, and desirability of products or services. It creates a sense of community and fosters a connection between consumers, encouraging them to engage, share, and contribute their own experiences.
Make it easy to find the reviews on your eCommerce site and make it easy for customers to leave a review. After a customer makes a purchase, send them a reminder email, and encourage them to leave a review.
Readability
The primary goal of your eCommerce website is to convey your information to the consumer in a way that interests them, and in the most efficient way possible. This means that your text must be easy to scan, and that you break down complex topics. Instead of writing multiple long paragraphs that tend to blend. Break it up by using subheadings. Bulleted lists are also popular, and easy to read.
Secure Checkouts
Checkout is the last thing your customers face before making a purchase, so ensuring that it is easy and safe is important. This aspect can make or break a customer relationship, so you want to make sure that you can collect all the data you need whilst providing your customers with a checkout process that is not overwhelming. You will want to safeguard the checkout process to minimize anything that can lead to cart abandonments. This means sign-posting steps throughout the check process and auto-filling on certain form sections.
Streamlining the process shows customers the time left in the checkout process and ensures they have the necessary information ready. A popular option that benefits loyal customers who often shop on your eCommerce site is to build an express checkout that has information saved to the customer’s profile.
Quality Imagery
Lastly, you can trigger positive empathy from your site’s visitors by using images with human faces. This creates a connection between your products or services to human feelings and desires. Given a natural desire for a happy life, this can make your visitors want the same experiences as those in your images.
Build a New eCommerce Website Today with Premiere Creative
At Premiere Creative, our eCommerce web design experts, are here to set you up for success. We believe in creating websites that are simple and optimized for organic search. With more than 50% of traffic coming from mobile devices, we focus on optimizing sites for mobile use. Our goal is to effectively communicate your company’s products or services to anyone who visits your site, ensuring users never drift more than 3 clicks away from the page they need.
Call (973) 346-8100 to begin consulting about the website design process today.
