Social bookmarking is a way for internet users to organize and manage their bookmarks of online resources. Social bookmarking for SEO companies is not only for organization, but a help with creating backlinks and increasing the visibility of the website across a number of platforms.
For SEO, social bookmarking sites are helpful in that every time you add a bookmark to a social bookmarking site, you create a backlink. Backlinks are one of the most important pieces to the SEO puzzle. Over time, by adding and building the number of backlinks to your website, you can help increase its PageRank and ranking in many search engines, especially Google.
Websites like Delicious, StumbleUpon and Digg provide users with the option to “vote.” If your content is of good quality, voters can vote your link up, which can result in a good amount of traffic. Quality traffic to your website is very valuable and for many, can turn into potential leads.
If you are using social bookmarking sites, there are a few things to remember:
- Not all social bookmarking sites are the same. When bookmarking, be sure your bookmarks are public so people looking for information on your specific topic can actually find your link.
- Some social bookmarking website focus on a specific niche market. For example, the website BizSugar is geared towards small business.
- Many social bookmarking website have a nofollow, which means the Google robots can’t find the information. That is a downside, but in a more positive light, those looking on that particular bookmarking website can find you.
- Don’t bookmark every page on your website. This can come across as spam and users won’t like it. Instead, bookmark your most informative or valuable content. Also, if you post blogs with relevant and recent content, users are more likely to be interested.
For SEO purposes, creating backlinks is only part of the social bookmarking technique. To take full advantage of the link, make sure your title, title tags, tags and descriptions are all information and incorporate relevant keywords. If you include the same keyword in each of those categories, that would benefit you the most.