Category: Digital Marketing

How to Use Facebook’s Targeting Options

Facebook stands as one the most powerful digital advertising platforms for propelling businesses across the social media landscape. According to HootSuite, “On Facebook, mobile ads have 9.1x higher click-through rate;

Why Pinterest Keyword Descriptions are Important for SEO

With more than 150 million monthly active users, Pinterest remains a key social platform for businesses to increase traffic to their website. Creating valuable pins lets businesses obtain loyal followers,

Driving Calls with Paid Search Ads

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed

How to Win New Business With Your Website

As more businesses see the value in a professionally designed website, the digital landscape will see a huge influx of redesigned websites. According to 2017 digital trends, 57.7% of small

6 Tips to Broadcast on Facebook Live

As mobile technology continues to improve, widespread video consumption is easily available. While video demand grows, more brands join the bandwagon by implementing video into their content strategy. In 2016,

7 Elements in a Successful PPC Ad

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately

Why Google+ is Essential for Business Growth

In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and

How to Create a LinkedIn Ad

LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers

How to Use Instagram for Your Business

Have you considered jumping on the social bandwagon and using Instagram to better promote your business? If you’re still on the fence, did you know that analysts believe Instagram’s global

How to Improve Your Search Rank With Social Media

Social media is now an instrumental tool in branding, as well as becoming increasingly connected and interdependent with Search Engine Optimization (SEO). By utilizing appropriate social media platforms, you can