Category: Amazon Marketing

How to Tell the Difference Between Good and Bad Amazon ACoS

Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer

How to Make the Most as a Seller on Amazon Prime Day

The most wonderful day of the year will arrive before you know it. That’s right — Amazon Prime Day is just around the corner! For Prime Day in 2019, Amazon

The Key Differences Between a CDP and a DMP

In the last 12 months, Customer Data Platforms (CDPs) have become something of a focal point for marketing executives. It seems there are different CDP’s emerging onto an increasingly saturated

How to Win with Amazon’s Marketing Platform

As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers customers at unmatched scale, advertisers find

How to Convert Customers With Deals and Free Shipping

Whether browsing for shoes or fabulous clothes or even rare collectibles, the Internet continues to revolutionize the way customers make purchasing decisions. Amazon, the world’s largest online shopping hub, fundamentally