Skip to content

Using Amazon Live for Product Promotion and Engagement

Amazon Live

As more social media influencers make their presence known, live streaming took center stage by storm. Live streaming lets influencers connect with their devoted followers, show off their unique personalities, and give a shout-out to amazing products. But guess what? Businesses are also jumping on the live-streaming bandwagon, especially since the pandemic hit.

Now, hold on to your seats because Amazon caught wind of this incredible trend and they are taking it to a whole new level with Amazon Live! This mind-blowing program allows sellers to stream live videos of their products right on Amazon’s homepage and listing pages. Imagine the possibilities!

But wait, there is more! With Amazon Live, businesses can instantly answer viewers’ questions and concerns, and keep them in the loop about the latest product launches and promotions. It is like having a personal shopping assistant right at your fingertips. Amazon Live brings the excitement and interactivity of live videos together with the convenience of online shopping. It is a match made in marketing heaven, and you do not want to miss the fun.

So, buckle up and get ready for a shopping experience like no other, right on Amazon’s stage of streaming excellence!

How to Get Started with Amazon Live

Let us kickstart your incredible Amazon Live journey! Do not worry; the setup process is quite simple. Just follow these simple steps, and you will be up and running in no time!

1) Register Your Brand

To dive into the world of Amazon Live, you need to be a U.S. seller registered in Amazon Brand Registry, a U.S. vendor with an approved Amazon store, or an Amazon Influencer with an active digital storefront. It is your ticket to the action!

2) Download the Amazon Live Creator App

Time to grab your Apple device and get your hands on the powerful Amazon Live Creator App. It is exclusively designed for brands and influencers like you to create and manage mind-blowing live streams on Amazon. The free app allows you to promote your products, chat with shoppers, boost sales, and track your performance over time. Remember, the app is currently available only on iOS.

3) Prepare For Your Live Stream

Get ready to wow your audience! Before you hit that live button, it is a smart move to scope out your competitors’ listings and check out other live streams in your niche. Take notes, create a killer script, and make sure you are fully prepared to deliver your message with impact. And guess what? Amazon has your back with a practice mode, so you can fine-tune your performance to perfection.

4) Start Streaming

Lights, camera, action! It is showtime on Amazon Live! Engaging with your viewers is key, so make the most of Live’s chat feature to connect with shoppers. Keep them hooked and encourage them to follow your brand on Amazon. When they do, they will receive notifications whenever you go live, creating a loyal following.

5) Curated Live Shows

You can also join Amazon’s curated live shows, where themes and purposes meet. As part of these shows, you can provide authentic testimonials and captivating demonstrations, educating shoppers about the incredible products available on Amazon.

And if you are feeling extra bold, you can even sponsor live streams produced by top influencers using the Amazon Live Creator App. It is a win-win for everyone! So, what are you waiting for? Step into the spotlight and let your brand shine on Amazon Live!

Why You Should Use Amazon Live

Get ready to revolutionize your marketing strategy with Amazon Live! Let’s dive into the compelling reasons why integrating Amazon Live into your marketing strategy is necessary:

  • Cost-Effective Magic: Imagine having a powerful marketing tool at your disposal that doesn’t cost you a dime. Well, Amazon Live is exactly that! It’s a cost-effective strategy that brings immense value without requiring any investment. It’s a rare gem that can make a significant impact on your brand’s success.
  • Boost Brand Awareness: Take your brand to new heights with live streaming on your product page. By going live, you can instantly increase brand awareness. As consumers stumble upon your product, they’ll get a firsthand introduction to your brand, its unique identity, and what it stands for. It’s an excellent opportunity to leave an impression and build a loyal following.
  • Supercharged Sales: Prepare for a sales explosion! Amazon Live has the power to drive your sales to new heights. With live streaming, shoppers can purchase featured products directly from the stream, making it incredibly convenient for them to buy. You can also create a sense of urgency by promoting exclusive deals during the live stream, available for a limited time only. This approach not only boosts immediate sales but also generates excitement for future streams. Offering discounts and providing value to customers who participate in the stream incentivizes them to keep watching your fascinating live sessions.
  • Flexibility Matters: Enjoy the freedom to go live whenever and wherever you choose. With Amazon Live, you have the flexibility to start your live stream at any time. Once you hit that live button, your stream automatically appears on your listing page, allowing viewers to watch it once the stream ends.

Best Practices for Amazon Live

If you plan to integrate Amazon Live into your marketing plan, it’s crucial to adopt effective methods to boost your brand’s success. Here are some tried and tested practices to consider when using Amazon Live:

  • Video Length: Capture a larger audience’s attention by aiming for at least 30 minutes of live streaming. Lengthy streams increase the likelihood of your video getting noticed and draw in more viewers. It’s your time to shine!
  • Remember to Engage: Boost engagement by fostering interactions with your audience. Encourage them to ask questions through the chat feature, react using buttons, and follow your brand for exciting updates. Let them feel like an active part of your live stream and keep the energy high.
  • Sell, Sell, Sell: When featuring multiple products, give each one its moment in the spotlight. Be sure to refer to each product in the carousel below and emphasize unique features and benefits. Don’t be afraid to repeat important points and use compelling call-to-action statements that inspire viewers to make a purchase. Remember, new viewers may join and leave your stream, so it’s vital to restate key messages to captivate everyone.
  • Product Demo Delight: Leverage the power of Amazon Live by demonstrating your products in action. Showcase their incredible features, demonstrate how they work, and reveal how they can seamlessly complement other items in your brand’s lineup. It’s your chance to show the world the true value of what you offer.
  • Social Proof Amplification: Expand your viewership by sharing your live stream outside of Amazon. Utilize your social media accounts to post the link and reach a wider audience. Don’t forget to leverage your mailing list by emailing the stream details to your subscribers. It’s time to spread the word and make a lasting impact.
  • Timing Is Everything: Remember, timing is key! Use Amazon Live strategically to launch new products and offer exclusive deals to your audience. Major events like Prime Day, Black Friday/Cyber Monday, and holidays provide the perfect opportunity to maximize the impact of your live streams. Schedule your streams to align with promotions and discounts on your products, creating a sense of urgency and driving sales to new heights.

Start Your Amazon Live Journey with Premiere Creative

Enhancing your online presence and forging real-time connections with customers has never been easier with Amazon Live. By crafting the perfect strategy and preparing meticulously, you can unleash the full potential of Amazon Live as a powerful addition to your marketing arsenal.

At Premiere Creative, we have a team of Amazon experts who are eagerly waiting to help establish your brand on Amazon Live. We understand the ins and outs of this dynamic platform, and we are here to guide you every step of the way. So why wait? Do not miss the opportunity to take your brand to new heights with Amazon Live.

Contact us today at (973) 346-8100 to learn more about our exceptional services. Let our team make your Amazon Live experience one to remember!