Author: JJ Abbott

Harness the Power of Word-of-Mouth Through Social Media

Whom do we trust when making a consumer decision? Friends and family still reign supreme according to the latest Nielsen Global Trust in Advertising Report, with over 80% of respondents

RankBrain Is Aligned with SEO Best Practices

While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore

How to Handle Customer Complaints on Social Media

Many businesses live in fear of negative online reviews and comments from disgruntled customers. With the lightning speed and easy accessibility of social media, anyone who has had a bad

How User Intent Shapes Web Marketing Strategy

For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make

How and Why to Set Up a Facebook Business Page

Have you thought about creating a place where customers can gather to share what they enjoy about your business, connect with one another, and find all of the latest information

Why Your Small Business Needs a Social Media Content Calendar

With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar.

Why the New Facebook Ads Manager Matters

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether

What are Facebook Instant Articles?

When we check social media during the day, most of us are looking for updates from friends and news about what’s going on in the world. If a story breaks,

Understanding Upgraded URLs in Google AdWords

Once you have a campaign running in AdWords, you should start to generate clicks. But what happens next? Will your web visitor complete a contact form or make a purchase?

What is Ghost Referral Spam in Google Analytics?

If you have looked at your Google Analytics recently and gotten excited about a spike in referral traffic, you might be celebrating too early. Once you investigate deeper, you may