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Eddie Bauer

The Challenge

Eddie Bauer approached Premiere Creative to completely deconstruct and redevelop their PDP. Our audit uncovered misallocated resources and plenty of opportunities. We provided a full Q&A overhaul as well as strategies for keywords and unleveraged Amazon opportunities.

Campaign Goals

Overhaul and optimizing Amazon listings for best-selling products
Discovered $600k in misallocated ad spend Trained the Eddie Bauer internal team on best practices and strategy
Provide holistic long-term growth strategies Campaign Results: Created compelling A+ Content for 2 Best Sellers in the Eddie Bauer line. Men’s Micro Lite Jacket Women’s Rainier Pants (Rebranding)
Audit current listings and Product Display Pages (PDPs)
write something
write something

Campaign results

  • Created compelling A+ Content for 2 Best Sellers in the Eddie Bauer line.
    • Men’s Micro Lite Jacket
    • Women’s Rainier Pants (Rebranding)
  • Discovered $600k in misallocated ad spend
  • Trained the Eddie Bauer internal team on best practices and strategy
ACOS since launch with a 7-figure ad spend
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Virtual Bundles that lead to great success
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In the second year on Amazon & forecasted to reach over 9 figures
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Working with us means gaining access to a suite of tools and strategies that maximize your outreach and potential

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