Tag: Website Navigation

Orphan Pages: Exploring Negative SEO

You’ve probably overheard the term “orphan pages,” among other digital marketing jargon. Mastering the inner workings of website optimization remains paramount for any small to mid-sized business hoping to increase

How to Use SEO Silos to Improve Your Web Marketing

For businesses looking to broaden content marketing efforts, owning a tightly organized website-structure can boost SERP results. One of the advanced SEO techniques that website owners should consider involves creating

How to Use 404 Error Pages to Your Advantage

We’ve all come across them. Those error messages that read “Error 404” or “404 Page Not Found.” Annoying, right? Although common, these pesky 404 error pages cause frustratingly bad user

Why Breadcrumbs are Essential for SEO Success

Who can forget this timeless fairytale classic? At the edge of a vast forest, a poverty-stricken woodcutter led his two children to their intended doom. Unbeknownst to the woodcutter, his

Must-Have Website Features for Every Small Business

Big or small, staying relevant in the 21st century seems daunting. Consumers face more than 6,000 messages per day! As a small business owner, you have to level the playing

5 SEO Audit Steps for a Better Website

Congrats on launching your new website. Now you’re ready for customers to visit and convert into paying clients…or are you? Visually speaking, everything about your new website looks phenomenal: compelling

How to Effectively Use SEO

Do you need an SEO ninja to get your website ranked on page 1? Rather than creating an AdWords account to get one of those coveted first spots on Google,

How to Integrate SEO Into Your Website’s Design

A website acts as the cornerstone of any digital marketing plan; so it comes as no surprise that webmasters want to make sure your website is aesthetically pleasing to the

4 Factors Influencing Your Website’s Bounce Rate

Increasing traffic to a website is a common goal among digital marketers; detailed strategies and tactics are created with the intention of attracting new visitors. After all, more web traffic

What is On-Page SEO?

When you think of search engine optimization (SEO), you may be most familiar with the techniques unrelated to the design and code of your website that affect its ranking in