Tag: Reputation Management

Using Amazon Reviews to Boost Sales & Trust

Imagine the last time you were shopping online—did you find yourself scrolling through reviews before transacting? On Amazon, this scenario is incredibly common and profoundly influential. Reviews aren’t just opinions;

Amazon Brand Registry: A Seller’s Guide

In today’s digital marketplace, establishing and protecting your brand identity is crucial for success. Amazon Brand Registry offers a robust suite of tools designed to help brand owners protect their

How to Improve Your Company’s LinkedIn Page in 2022

Many people use their New Year’s resolutions to look inward and improve on personal aspects of their lives. But this January, take a step back and examine other parts of

Should I Use Branded Keywords?

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you

Using Google Alerts in an SEO Strategy

Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react

Your Guide to SEO Content & Copywriting

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is

Your Guide to Social Listening in 2020

Social media accounts – like websites – are not “set it and forget it” propositions. As a child, you probably heard your parents telling you to “listen before you speak.”

Using Customer Reviews to Your Advantage

Consumers have been becoming more skeptical of advertisements, but they do trust their peers. This likely explains why they do so much research when looking for a product or service.

Using LinkedIn to Find New Prospects

Finding new clients is tough and can eat away at precious time and resources. But with a large user base of over 400 million global professionals, LinkedIn makes it easier

Fake Information: The Feeding Frenzy Epidemic

The phrase, “fake it until you make it” used to inspire and motivate us. Now, upon hearing the word fake, we think of “fake news.” Today, however, we see fake