Tag: Negative Keywords

How to Optimize PPC Campaigns with the Right Keywords and Match Types

Pay-per-click (PPC) campaigns derive their success from keywords. Just picture this: you’ve dedicated weeks of meticulous preparation for your latest PPC campaign, but instead of feeling satisfied, you’re left puzzled

Using Google Alerts in an SEO Strategy

Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react

5 Tips for Writing a PPC Text Ad

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic

Refine Keywords to Save Ad Dollars

As advertisers increase spending on search ads and social formats, experts expect investment in digital media to exceed traditional formats in the very near future. Fueled in part by the

Analyzing Keywords for Best SEO

In our last post, we mentioned that there are two things to consider when identifying your SEO keywords. In today’s update, we cover the second half of the keyword identification