Tag: Long-Tail Keywords

The Future of PPC Advertising: Key Trends to Watch in 2024

Pay-Per-Click (PPC) advertising quickly became paramount in digital marketing strategies, enabling businesses to reach their target audiences and generate valuable traffic, leads, and sales. Factors such as consumer behaviors, technological

How to Optimize PPC Campaigns with the Right Keywords and Match Types

Pay-per-click (PPC) campaigns derive their success from keywords. Just picture this: you’ve dedicated weeks of meticulous preparation for your latest PPC campaign, but instead of feeling satisfied, you’re left puzzled

Maximize People Also Ask & How-To Keywords on SERPs

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches

Quality Scores: Improve Your Google Ad Performance

If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see

SEO Terms Marketers Should Know

Search engine optimization (SEO) is the process of improving your website to increase its visibility when people do an online search for products or services related to your business. SEO

How to Avoid Common Google Ad Mistakes

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for

Your Guide to SEO Keywords in 2020

The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO

SEO Strategies for Fashion Websites

Over the last decade, fashion has been subject to industry shifts and immense change. Paralleled with the change, however, is a growth of online traffic and sales. Since the digital

How to Recover from a Google Panda Penalty

Have you noticed a sharp drop in traffic or a noticeable tumble in your search engine rankings? If you answered “yes” to both of these questions, then there’s a chance

Will Your Business Benefit From Local SEO?

Did you know 65% of consumers conduct online research before making a purchase? That’s right! Consumer habits continue to move away from browsing brick and mortar locations, now relying on