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With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed [...]

Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react to [...]

Consistent and proper local listings and citations are vital factors Google uses to determine the websites that show up in the Google Maps Local 3-Pack. The 3-Pack refers to a group of three [...]

Search engine giants like Google and Bing love websites with fresh, high-quality content. As a result, many small businesses publish content daily, exhausting internal resources without positive [...]

Many websites have great rank on page 1 of Google for a plethora of keywords, yet they do not drive high-quality traffic or conversions. Yes, it’s possible to have great rank but for terms that [...]

Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of code that tell search [...]

Google has perfected supply and demand within the online advertising model. Traditional advertising requires you to spend money just to show your ad (billboards, magazines, radio, TV), instead, [...]

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here [...]

With nearly 2 trillion searches each year, Google sets the Gold standard for search engines globally. Need directions? Looking for pizzerias near you? Google can answer all these questions and [...]

Google, the world’s top search engine, serves as the go-to source for quality information, but it does not come without its problems. For a short period of time, if you searched for “Loser,” [...]