Web Marketing: Blogs vs. White Papers
Let’s first establish what a white paper is and why it is an essential part of your digital marketing strategy. By definition, a white paper is a report on a
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Tag: Evergreen Content
Content is King: What Does This Really Mean?
Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on
How Your Website Content Can Keep Working For You
In many cases it is considerably difficult to continue to generate new content day in and day out. With that being said many times content creatures may have to eventually