Tag: Data-Driven Attribution

The Future of PPC Advertising: Key Trends to Watch in 2024

Pay-Per-Click (PPC) advertising quickly became paramount in digital marketing strategies, enabling businesses to reach their target audiences and generate valuable traffic, leads, and sales. Factors such as consumer behaviors, technological

Choosing the Right Analytics Attribution Model

The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels

Facebook Provides Attribution Tool

Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact.