Tag: Cost-Per-Click (CPC)

Quality Scores: Improve Your Google Ad Performance

If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see

What are the Important KPIs in Instagram Influencer Campaigns?

Influencer marketing is still maturing as a channel. With each passing year, brands are getting smarter ditching traditional marketing methods for modern inbound methods. Data analytics is the key to

How to Tell the Difference Between Good and Bad Amazon ACoS

Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer

How to Create a LinkedIn Ad

LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers