Tag: Conversion Rate Optimization

Why the New Facebook Ads Manager Matters

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether

Understanding Upgraded URLs in Google AdWords

Once you have a campaign running in AdWords, you should start to generate clicks. But what happens next? Will your web visitor complete a contact form or make a purchase?

What You Need to Know About Micro-Moments

Were you recently fraught with Google mobile anxiety? The anticipation of Google’s mobile-friendly ranking algorithm sent many businesses owners into a panic about how their pages would rank in mobile

Call Tracking and the Future of Mobile Ads

When your business is receiving more calls, you may assume that your marketing is effective, but you don’t know whether callers may have received a mailer from you or whether

What is Retargeting?

Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits