Tag: Average Order Value (AOV)

How Klaviyo Segmentation Can Personalize Your Email Marketing Strategy

Email fatigue is real. Who really enjoys having an inbox full of marketing emails for products, promotions, and announcements that would never interest you? When developing an email marketing strategy,

Essential Email Automations: The Cross-Sell Series

Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to

How to Tell the Difference Between Good and Bad Amazon ACoS

Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer