Tag: Attribution Models

The Future of PPC Advertising: Key Trends to Watch in 2024

Pay-Per-Click (PPC) advertising quickly became paramount in digital marketing strategies, enabling businesses to reach their target audiences and generate valuable traffic, leads, and sales. Factors such as consumer behaviors, technological

CTV Advertising: How Brands Can Embrace the Future of Television Advertising

The shift towards streaming services and the increasing adoption of CTV devices by households reshaped the way people consume content. This trend has caught the attention of brands, prompting them

Choosing the Right Analytics Attribution Model

The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels

Your Guide to Amazon Attribution

We’re here to help you become an expert at using Amazon Attribution and explain everything you need to know to take your marketing efforts to the next level. Obviously, it

Facebook Provides Attribution Tool

Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact.

Best Practices for Businesses on Facebook

Many business owners are unsure or entirely unaware as how to use Facebook to market themselves properly. This means no one cares that they have a presence on Facebook, thus