As experts in the digital marketing industry, we strive to provide both our clients and readers with the latest and greatest search engine optimization tips. Throughout 2016, we have offered great insight about new algorithms, developments and tactics to strengthen your brand’s ranking on Google and other search engines. As 2016 comes to an end, we would like round out the year with a recap of our best SEO blogs of 2016.
1). SEO is an Ongoing Investment
For those who may not already know, search engine optimization is not a quick fix. SEO is not a one-time service, instead it is an ongoing process that requires monitoring of important elements in order to achieve and maintain their desired ranking on the search engine results page (SERP). This need for constant monitoring is based on elements such as updated search algorithms, as well as competition for desired keywords. Learn more about this ongoing investment in our blog.
2). 3 Overlooked SEO Blogging Fundamentals
Blogging for SEO purposes is a great way to increase your search rank. Unfortunately, many bloggers find themselves ignoring basic SEO fundamentals because they are too busy focusing on gimmicks that offer temporary quick fixes rather than fixing the underlying issue. Return to the basics and read our blog to learn 3 basic SEO blogging fundamentals that you may have overlooked.
3). Why You Need to Invest in Evergreen Content
The easiest way to build loyalty among your followers is to provide them with great content. Although content marketing is not a new trend, many digital marketers have begun to utilize a new tactic of creating Evergreen Content. Businesses investing in content marketing may not have the time to, energy or patience to create new, time-sensitive pieces of content daily. Instead, many businesses are focusing on developing content that can stand the test of time while remaining valuable. Learn why your business needs to invest in Evergreen Content in our blog.
4). Easy Ways to Optimize Your Website’s Content
We live in a world full of instant gratification. People want results and they want them quick. Although SEO is an ongoing investment, there are still ways that you can optimize your website’s content to help strengthen your digital presence. Visit our blog to learn some easy ways to optimize your website’s content.
5). The New Value of Links
Search Engine Optimization has changed drastically over the years. One of the areas where these changes are apparent is link building, an important component that many have focused on in the past. Due to the rise of black hat SEO, the way links help determine ranking has been altered. We will teach you what you need to know about the new value of links in our blog.
6). How to Build Quality Links
Link building is arguably the most challenging SEO skill. There was a brief time when you could build thousands of spam links and watch your website climb to the top of the first page. However, those days are long gone. Search Engines such as Google now care about quality links rather than the amount of links pointing to your website. Visit our blog to learn helpful skills to build quality links.
7). How to Create SEO Friendly URLs
Are your URLs SEO friendly? More importantly, how do you structure your website’s URLs for SEO purposes? SEO Friendly URLs contain keywords that explain the article and are easy to read by both humans and search engines. Structuring your URLs in this manner will also help your chances to rank higher in search engines. Learn important steps you can follow to structure your website’s URLs in our blog.
8). SEO Myths
Much has changed since the early days of SEO. For instance, websites are designed differently with viewers in mind, search engine algorithms are smarter and can detect black hat SEO techniques and the average Internet user is much savvier than before. Despite all these changes, many foolishly continue to believe these outrageous myths. To help clear up confusion, we have developed a 3-part SEO myth series:
Truth seekers should visit our blog series and focus on how you can truly harness the power of SEO for your digital presence.
9). Using YouTube for SEO
When you hear the term “SEO,” you probably immediately think of Google or Bing. However, there are other search engines you can leverage. Did you know that YouTube is a search engine? Like Google, YouTube has a set of rules that you must follow if you want to reach more viewers. Visit our blog for helpful tips to optimize your videos for search to earn more views and reach a wider audience.
10). 4 Factors Influencing Your Website’s Bounce Rate
Your website’s “bounce rate” is the percentage of visitors who come to your website’s landing pages and leave without engaging in any content, filing out contact forms or clicking through to other pages. This can be detrimental to your marketing efforts because you want visitors to explore your website and convert into customers. In summation, you want your bounce rate to be as low as possible. Visit our blog post highlighting key factors affecting your bounce rate.
Welcome 2017!
These are just a few highlights of the many informative and helpful blog articles available at your fingertips. For a roundup of social media insights, be sure to check out our Top 10 Social Media Blogs entry. Be sure to subscribe to and visit Premiere Creative’s blog for new and emerging digital trends, as well as helpful tips throughout 2017. Contact us and feel free to give us a call at (973) 346-8100. Happy New Year!