Category: Social Media

How to Calculate ROI for Social Media

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and

Facebook Shops: How Convenience Will Save Small Businesses

COVID-19 (and the subsequent lockdown) have devastated many small business owners as well as their loyal customers. From restaurants to medical practices to academic tutors, small businesses worldwide struggled to

Your Guide to Social Listening in 2020

Social media accounts – like websites – are not “set it and forget it” propositions. As a child, you probably heard your parents telling you to “listen before you speak.”

Your Guide to Micro-Influencers

By partnering with carefully picked social media content creators, companies can use influencer marketing to promote products or services on an influencer’s social media pages. As a critical component of

Essential Facebook Ad Strategies for eCommerce Businesses

Running a successful eCommerce Facebook ad campaign can be great for your business, but it doesn’t come without some mild frustrations. As more businesses adopt Facebook as a platform of

The Best Tools for Recruiting Social Media Influencers

The rise of platforms like Instagram and YouTube has made influencer marketing affordable for small and large businesses alike. Regardless of your brand’s size – whether you’re Fortune 500 Company

3 Differences Between Bloggers and Influencers

With over 3 billion social media users, it is difficult to make a clear distinction between a blogger and an influencer. In this ever-changing digital world that we live in,

Is Snapchat Viable for my Brand? What CMOs Need to Know!

Snapchat was largely considered a fad and looked upon with confusion and amusement when it first launched in the early 2010s. It seemed like another medium for silly micro-content that

Build Your Business With Shoppable Instagram Posts

With over 500 million daily users, it’s no surprise that businesses are turning to Instagram to sell products. A cursory glance at your Instagram feed reveals sponsored influencer posts, targeted

Facebook Provides Attribution Tool

Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact.