Category: Social Media

How Influencer Marketing Can Impact Black Friday Sales

With the holidays fast approaching, brands and companies are starting to figure out how to market their products for Black Friday. Traditional marketing methods relied on print materials, referrals, direct

Can You Use Influencer Marketing on LinkedIn?

This may come as a shock to some who are new to the game, but LinkedIn’s business-oriented niche allows for influencer marketing opportunities. According to an analysis conducted by Oktopost,

TikTok Marketing: Is it Right to Promote Your Business?

Ready to jump on the TikTok marketing bandwagon? There’s no secret that advertising inserted itself into our everyday lives. From scrolling through “outfit of the day” posts on Instagram to

How to Calculate ROI for Social Media

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and

Facebook Shops: How Convenience Will Save Small Businesses

COVID-19 (and the subsequent lockdown) have devastated many small business owners as well as their loyal customers. From restaurants to medical practices to academic tutors, small businesses worldwide struggled to

Your Guide to Social Listening in 2020

Social media accounts – like websites – are not “set it and forget it” propositions. As a child, you probably heard your parents telling you to “listen before you speak.”

Your Guide to Micro-Influencers

By partnering with carefully picked social media content creators, companies can use influencer marketing to promote products or services on an influencer’s social media pages. As a critical component of

Essential Facebook Ad Strategies for eCommerce Businesses

Running a successful eCommerce Facebook ad campaign can be great for your business, but it doesn’t come without some mild frustrations. As more businesses adopt Facebook as a platform of

The Best Tools for Recruiting Social Media Influencers

The rise of platforms like Instagram and YouTube has made influencer marketing affordable for small and large businesses alike. Regardless of your brand’s size – whether you’re Fortune 500 Company

3 Differences Between Bloggers and Influencers

With over 3 billion social media users, it is difficult to make a clear distinction between a blogger and an influencer. In this ever-changing digital world that we live in,