Category: Paid Advertising

Prepping Your eCommerce Storefront for the Holiday Season

Despite bringing in a wave of new customers, the holiday season introduces stress for eCommerce businesses as they prepare for the busiest shopping time of the year. Many companies will

Your Guide to Amazon Sponsored Brand Ads

Amazon generated $469 billion worth of sales in 2021 and forecasters expect that number to steadily grow each year. As these sales numbers surge, more companies keep jumping on the

Amazon PPC 101

Paid advertisements on different platforms such as Facebook, Google, and Instagram have taken over the eCommerce space in recent years because of their detailed targeting capabilities. These sponsored posts allow

Launching Your First TikTok Ad

It’s time to jump on the TikTok Ad bandwagon! Do you want to boost your online presence and connect with a whole new generation of people? TikTok grew exponentially over

Your Guide to Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands

The 5 Most Popular eCommerce Platforms

Opening up a storefront on an eCommerce platform is a remarkable way to build, promote, and grow your company on the web. According to the 2020 ARTS (Annual Retail Trade

The Amazon Transparency Program: Is It Right for Your Brand?

Store closures amid the global COVID-19 pandemic forced most shopping to occur online, contributing to a surge in global eCommerce. That trend seems here to stay, as forecasts signal a

Your Guide to Selling on Walmart’s Marketplace

Walmart is undoubtedly the second largest eCommerce marketplace, ranking behind Amazon. A household name, Walmart’s low prices and wide selection of products offer an immense opportunity to attract and retain

Best Practices for Launching a New Amazon Product

Unless you live under a rock, it’s no surprise that Amazon is a dominating player in the eCommerce market. As an Amazon third-party seller, you know that cutthroat competition exists

Marketing Your Business with Social Media in 2022

Social media is an extremely effective way for businesses to interact with their customers due to its cost-effectiveness and the vast scope of its reach. Many old-school business owners claim