Category: Digital Marketing

The Best Social Media Posts for Holidays

Often, the best social media posts to celebrate the holidays are the ones that do not exist. Holiday greetings from brands via social media carry a big risk. That is

The importance of Videos for Small, Local Businesses

Because of the increasing influence that video has in search results and because more and more Internet searchers are watching videos returned in results, video can be a great driver

Google Adwords Best Practices

Capturing those clicks requires a lot of tweaking, but there are a few simple steps that you can use when you are first creating your Google AdWords campaign that will

The Best Advertising Idea Facebook Has Had in A Long Time!

Over the past few weeks Facebook has rolled out a new form of advertising for its clients. Custom Audiences combines the power of email marketing with the virality of social

The High ROI of Video Content

Technology has brought down the cost of producing a high quality video so much, that coupled with some astounding statistics on how video increases user engagement, it really is a

Will Google+ Make The Case For Search Based Social in 2014?

Google has local search in the bag, and there is not much that Facebook can do about it. The question you need to be asking yourself now if you own

How to Secure Your Brand Name on Google+

Google released some impressive numbers regarding their social media site Google+. There are 540 million monthly active Google+ users. While this means that 540 million people interact with Google+ in

What is Weebly? Friendly, Functional Web Design

In this digital age, you cannot overstate the importance of a website when it comes to business. In many cases the website is your business, especially as more and more

What is Rebel Mouse? And How it Can Help Your Social Reach

If you are managing a website one of the goals you will likely have is to entice people into following your social media account(s) so that you can keep them

Three Reasons Why You Should Use an Editorial Calendar to Plan Content

In some cases even the best website owners and social media strategists fall into bouts of serious writer’s block. Staying on top of your all of your social networks is