Category: Digital Marketing

Using YouTube for SEO

While many view YouTube as just a network of cat videos, it actually contains many similar functions of a search engine like Google or Bing. If you perform a quick

3 Common SEO Myths You Need to Forget

SEO has changed quite a bit over the years, mostly to prevent the use of common Black Hat techniques. Some SEO specialists have become lost within these constant changes; as

Why Your Facebook Ads are Failing

Facebook is one of the top social media platforms to utilize for B2B marketing. This comes as no surprise as reports show that over 25 million small businesses integrate this

Why Your Content Marketing Isn’t Working

Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its

Using Instagram to Promote Your Medical Practice

When it comes to user engagement, Instagram excels above every other social media platform. Reports show that engagement on Instagram is 15 times higher than that of Twitter, Google+ or

Easy Ways to Optimize Your Website’s Content

The digital age has made humans impatient and it is no wonder why. The Internet allows us to obtain answers to our questions within a blink of an eye. Since

3 Overlooked SEO Blogging Fundamentals

Despite having a presence for years, Search Engine Optimization is finally gaining momentum and popularity, especially among small business owners. In 2016, business owners are fully aware of search engine

The New Value of Links

Marketing has changed dramatically in the past two years – that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the

SEO is an Ongoing Investment — There Is No “Set It and Forget It”

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does

How to Create SEO Friendly URLs

When it comes to planning your SEO strategy, URLs are a key component. Search engines pick up on the relevance signals contained in a URL and use it as a