Category: Digital Marketing

How to Build Quality Links

Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial intelligence clearly impact

Tips for Using Social Media at Trade Shows

If you’ve been to any social or business events lately, you must have noticed the ubiquitous hashtag, a content identifier that helps to spark conversations and connect people on social

Post-Holiday SEO: Where to Focus Now?

You optimized your website for the season, targeted keywords specific to this time of year, and customers searching for the “best holiday gift for women” flocked to your pages. Now

Harness the Power of Word-of-Mouth Through Social Media

Whom do we trust when making a consumer decision? Friends and family still reign supreme according to the latest Nielsen Global Trust in Advertising Report, with over 80% of respondents

RankBrain Is Aligned with SEO Best Practices

While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore

How to Handle Customer Complaints on Social Media

Many businesses live in fear of negative online reviews and comments from disgruntled customers. With the lightning speed and easy accessibility of social media, anyone who has had a bad

How User Intent Shapes Web Marketing Strategy

For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make

How and Why to Set Up a Facebook Business Page

Have you thought about creating a place where customers can gather to share what they enjoy about your business, connect with one another, and find all of the latest information

Why Your Small Business Needs a Social Media Content Calendar

With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar.

Why the New Facebook Ads Manager Matters

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether