Virtual assistants like Siri, Alexa, and Cortana have completely transformed the way in which people seek out information. Instead of going to a search engine such as Google or Bing
As one of the top networks for business-to-business marketing, LinkedIn offers brands powerful advertising functions to reach audiences in a niche industry. While many marketers invest in Facebook and Twitter
With the continuous integration of business and technology, advertisers now rely on social media platforms such as Facebook to promote their businesses and appeal to the masses. The right image
With over 150 million users, today Snapchat is a viable medium for businesses to engage with potential customers on social media. But many marketers hesitate; unaware on how to take
According to Content Marketing Institution, healthcare marketers use social media less often than other marketers. But in the digital age, healthcare providers cannot afford to neglect a presence on social
As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or
As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches
In the digital landscape, new visual content continues to expand. In 2017, weighty words and endless content can deter people from reading your website or blogs. Reports show that 74%
As social media continues to become ubiquitous, it is almost impossible to stop thumbing through content on Facebook, Instagram and Twitter for personal or business interests. To persuade and convert
With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods