Category: Digital Marketing

6 Tips to Broadcast on Facebook Live

As mobile technology continues to improve, widespread video consumption is easily available. While video demand grows, more brands join the bandwagon by implementing video into their content strategy. In 2016,

7 Elements in a Successful PPC Ad

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately

Why Google+ is Essential for Business Growth

In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and

How to Create a LinkedIn Ad

LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers

How to Use Instagram for Your Business

Have you considered jumping on the social bandwagon and using Instagram to better promote your business? If you’re still on the fence, did you know that analysts believe Instagram’s global

How to Improve Your Search Rank With Social Media

Social media is now an instrumental tool in branding, as well as becoming increasingly connected and interdependent with Search Engine Optimization (SEO). By utilizing appropriate social media platforms, you can

Why Snapchat is Better Than Facebook

Since its launch in 2011, Snapchat has proven to be very popular among millennials due to its unique and intimate features, which allow you to communicate with other users through

How Often Should I Update My Business Blog?

Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help

How to Maximize Your Website’s Traffic

Did you know that in 2015 the Internet influenced approximately 64% of all in-store sales, accumulating to about $2.2 trillion? In order to run a successful businesses, you must have

New Year’s Resolutions for Digital Marketing

It’s that time of the year again! As we move into the New Year, we often challenge ourselves to reflect on what worked and what did not work the past