Your Guide to Using Chatbots
When people hear “chatbot,” they often imagine having a conversation with a robot online. While that was the case for some, chatbots have come a long way since the early
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Category: Digital Marketing
Facebook Provides Attribution Tool
Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact.
How to Make The Most Of Google’s Featured Snippets
With nearly 2 trillion searches each year, Google sets the Gold standard for search engines globally. Need directions? Looking for pizzerias near you? Google can answer all these questions and
Four New Metrics to Help You Analyze Google Ad Performance
Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad shows
Premiere Creative’s Approach to Amazon Advertising
Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook
Amazon Selling: 1st Party vs. 3rd Party
When it comes to online retailers, Amazon reigns supreme. Amazon owner, Jeff Bezos, claimed his spot as the wealthiest man in modern history thanks to the retail giant; so if
How to Tell the Difference Between Good and Bad Amazon ACoS
Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer
How to Create a Winning Black Friday & Cyber Monday Strategy
Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build
Is ‘Try Before You Buy’ Right For Your Business?
It is no secret – companies struggle to adapt to the changing landscape in the retail industry. Large eCommerce websites, like Amazon, keep changing the retailing landscape, while traditional brick-and-mortar
How to Improve Your Website’s SEO With Internal Linking
People usually understand linking in its most basic form – links create a path from one web page to another. Little do they know that links make up some of