Category: Digital Marketing

Essential Email Automations: The Browse Abandonment Series

One of the biggest struggles for all Direct-to-Consumer brands (DTC) is that 98% of your traffic fails to transact. Most companies focus too much time on their social media marketing,

Your Guide to Google AdSense

You don’t have to be a publisher to leverage your website or blog to run paid advertisements on your website. AdSense. Millions of businesses, just like yours, keep generating healthy

Tips for Marketing Your eCommerce Website

While your retail business may have started as a pop-up or brick-and-mortar store, the ongoing global COVID-19 pandemic fundamentally changed how the retail industry operates. The nationwide stay-at-home orders ignited

Using LinkedIn to Produce More Qualified Sales Leads

Everyone wants 500+ connections on LinkedIn, it’s the “gold” badge of honor that says people like you, and you have friends, and are well connected. But that’s easy; anyone (and

Get Your Pool Party Started: Effective Ways to Promote Your Pool Construction Company

The global pandemic of COVID-19 accelerated the adoption rate of online shopping and online search. For less active users, online purchases become a daily ritual; but for many, it eliminated

Should I Use Branded Keywords?

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you

Understanding the Different Traffic Sources on Google Analytics

In today’s increasingly competitive online market, understanding how your visitors and customers behave on your website is the most crucial piece of data you need. Google Analytics is a leader

Why Companies Need Email Marketing in 2021

Deeply challenged by the global pandemic, many small to mid-sized businesses struggle to stay afloat during this crisis on top of their pre-existing competitive business landscapes. One strategy to push

How to Use SEO Silos to Improve Your Web Marketing

For businesses looking to broaden content marketing efforts, owning a tightly organized website-structure can boost SERP results. One of the advanced SEO techniques that website owners should consider involves creating

Your Guide to Website Audits

Whether due to infrequent maintenance updates or problems with overlapping content, your website can benefit from a comprehensive audit when you notice a drop in monthly conversions. Conducing website audits