Category: Digital Marketing

The Best Practices for Amazon Product Images

In 2021, Amazon reported over 1.9 million sellers on its eCommerce platform, which industry experts expect should continue to increase exponentially. For brands looking to jump on the Amazon bandwagon,

SEO for Shopify: Turn Your Website into an eCommerce Store Powerhouse

Visibility is key to success for eCommerce. Try to wrap your head around it. If customers cannot find you, they cannot buy from you. Instead, they’ll probably buy from your

Google Ad Changes to Affect Crypto Exchanges in Marketing

The most recent spike in volatility in Cryptocurrency has been enough to keep even the most seasoned trader up at night. Now, Google decided to create new rules that will

How to Avoid Common Google Ad Mistakes

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for

The Sellers & Vendors Guide to Amazon Prime Day 2021

The news is finally in! Amazon officially announced that their annual Prime Day will take place on June 21st & 22nd of 2021. During the Amazon Prime Day event, Prime

Essential Email Automations: The Cross-Sell Series

Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to

Your Guide to Pinterest Advertising

Pinterest advertising can help eCommerce brands make a bolder statement on the web. In an ever-growing digital world, utilizing social media marketing is n critical component of a brand’s online

Essential Email Automations: The Pre-VIP Series

Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business,

Essential Email Automations: The Cart Abandonment Series

It’s not uncommon for web visitors to add items to their cart and then forget about the product, abandoning the order altogether. One way to transform lost business and turn

Essential Email Automations: The Browse Abandonment Series

One of the biggest struggles for all Direct-to-Consumer brands (DTC) is that 98% of your traffic fails to transact. Most companies focus too much time on their social media marketing,